2021 — Toronto
Humanistic x Crystalline Dental
Tools: Figma, Procreate, Webflow
Crystalline Dental wanted to re-design their website to draw more people to their business and they wanted a luxurious and medical look. I began by doing mood-boards and market research to identify medical and luxurious type, visuals and image styles. I have examined their local competitors’ websites to optimize and build on existing content. I have worked on low-fidelity mockups to test out layouts and explored different styles. Once I had a direction, I have built a design system, created icons from scratch and did all the responsive layouts. Crystalline Dental was very pleased with the outcome.